Today we had the chance to interview the chief marketing officer of one of the top media & performance marketing agencies in the world Rgmedia renowned for delivering results for many big industry players across the board rgmedia is Single handedly and behind curtains responsible for a big part of the daily media spend worldwide Lead generation and sales has becomes their daily Mantra,
What is performance Marketing?
Well i’d say To it’s core Performance marketing is a form of advertising where marketers are compensated only for: measurable results, such as clicks and sales. it’s a natural market ecosystem where the most scalable businesses in the globe compete for pure profit and returns can be huge, though its definitely no space for amateurs.
The advertiser brands most typically only pays when the affiliate’s efforts result in a sale, conversion or lead. Common types of performance marketing include cost per acquisition (CPA), pay per click (PPC) and revenue sharing. Performance marketing isn’t typically used to build brand awareness that normally only focuses on web site traffic, brand reconition, social reactions or reach.
Performance Marketing is 1000% focused on end noticeable results that when applied can boost launch and kickstart any business on any industry into a full scale return of investment machine.
Performance marketing is a form of advertising where marketers are compensated only for measurable results, such as clicks and sales.
Performance marketing is a form of advertising where marketers are compensated only for measurable results, such as clicks and sales. This is different from branding advertising where the advertiser is not concerned with the results of the ad. Performance marketing can also be considered an affiliate marketing model, where an advertiser pays affiliates (people who have been referred by others) to promote their products or services.
The advertiser most typically only pays when the affiliate’s efforts result in a sale, conversion or lead.
The advertiser most typically only pays when the affiliate’s efforts result in a sale, conversion or lead.
The affiliate pays when they get a sale
The affiliate pays when they get a conversion:
- sale – commission on sale/purchase made through their link
- download – commission on file download (this happens if you click “Download”)
- signup – commission on signup (if you click “Sign Up”)
- clickthrough rate – clicks divided by total impressions (CLV)
Common types of performance marketing include cost per acquisition (CPA), pay per click (PPC) and revenue sharing.
Cost per acquisition (CPA)
Cost per acquisition (CPA) is a form of performance marketing where the affiliate gets paid a commission when they bring in a sale. The audience is usually defined as people who have visited your website and displayed interest in what you offer, but haven’t yet made a purchase. In this example, there’s no need for any additional content or sales tools; all that’s required is for them to visit your site again once they’ve made up their minds about buying something from you and then complete their purchase.
CPA is a popular form of performance marketing because it’s very effective at driving sales. It’s also relatively easy to implement, since all you need to do is place a link on your website that points back to the merchant’s site and then track how many people click through; it doesn’t matter what happens next.
However, CPA isn’t always the most cost effective way of generating sales and can be expensive if you’re not careful. For example, if your website is full of content that’s useful for people who want to buy a product but doesn’t actually sell anything directly then any traffic that clicks through from there will have no need for what you offer.
In this case, it’s better to use a different form of performance marketing that allows you to track sales and conversions instead of just visits. This will help you to determine whether or not CPA is working for your business by showing the actual ROI generated.
The other big issue with CPA is that it’s very easy to get scammed. For example, if you sign up to a publisher who promises to pay you $100 for every sale generated from their site but then doesn’t actually deliver on this promise then there’s nothing you can do about it. This means that if you’re not careful then you might end up losing money without even knowing why.
So, if you’re thinking about using CPA as a sales generation strategy then you should make sure that it’s right for your business. If not then there are plenty of other options available that can be more effective in certain situations.
Performance marketing isn’t typically used to build brand awareness.
Performance marketing is not typically used to build brand awareness.
Brand awareness is a goal of other types of marketing, including traditional advertising and PR. These strategies are measured by the number of people who see or hear about your product or service (whether through word-of-mouth or media coverage), but they’re not always quantifiable in terms of how many people actually purchase it. And because performance marketing doesn’t necessarily lead directly to purchases, there’s really no way to measure its effectiveness at increasing sales volume—which makes sense given that performance marketers don’t want their work associated with «increased sales» anyway!
This doesn’t mean that performance marketers should ignore brand-building efforts altogether; however, if you choose this route as part of your overall strategy then make sure it has measurable goals beyond just creating more impressions online
Performance marketers become successful by focusing on the affiliate’s website traffic, not the sales.
The performance marketing affiliate is focused on building web sites that bring traffic to your product. They are not solely focused on selling your product and generating sales for you, but instead, they’re looking to build an audience of people interested in what you have to offer.
The key here is finding the right affiliate for your business and then working with them to help grow the size of their own audience through performance marketing (and other means).
Subsequently, the affiliate can then turn around and offer their audience an opportunity to purchase your product. In this way, you are leveraging the power of performance marketing to grow your audience and sales.
Performance marketing is a broad term that covers many different types of advertising. This includes things like search engine optimization (SEO), pay-per-click ads (PPC), social media marketing, email marketing and more. The goal of performance marketing is to bring traffic to your site and then convert that traffic into sales.
The best way to do this is by providing value to your customers. This means creating content that provides real value for their life (not just information about your product). The more valuable your content, the more people will share it with others. That sharing increases awareness of your brand and products among new audiences.
Performance marketing is simple to set up but hard to optimize.
The first step to setting up your performance marketing strategy is easy. You can get started quickly, and you can start with a small budget.
All you have to do is gather some data about your audience and their interests, then set up an email campaign that sends them relevant offers based on those findings.
Once you’ve got the basics down (and we’re talking about starting within minutes here), it’s time to optimize what works well for each campaign by experimenting with different types of content or landing pages—or even just changing the offer itself sometimes!
Performance marketing can be white or black hat. They’re usually not intrusive, but can be annoying if abused.
Performance marketing can be white or black hat. White hat refers to the legal and ethical use of performance marketing; black hat refers to illegal or unethical uses.
White hat is about building trust, while black hat is about making money. If you’re doing something on your site that makes someone feel uncomfortable, then that’s not good for business—and it probably won’t get them excited about your brand either!
You need to know what you’re doing when looking at performance marketing metrics.
You need to know what you’re talking about when looking at performance marketing metrics.
- Metrics are important for tracking performance, and they can be used in many ways:
- To track the success of campaigns, or measure their impact on your business as a whole.
- To optimize the effectiveness of existing campaigns and make decisions based on this data.
- If we don’t have any analytics data going forward, then there’s no way we can make effective decisions about our marketing operations—we just have no idea how much money we should spend on various types of ads or how well our customers are performing relative to each other (for example).
Performance marketing is effective if you have the right metrics and control over your goals.
Performance marketing is effective if you have the right metrics and control over your goals.
It’s important to understand what you’re trying to achieve before starting a performance marketing campaign. You need to have a clear understanding of what it is that you’re trying to achieve, so that when things don’t go according to plan or if there are unexpected obstacles along the way, it’s easier for someone like me (or anyone else) in charge of measuring success/failure rates for this kind of thing!
Your next step should be determining how much money needs changing hands based on these metrics – this can be tricky though because sometimes we might not want any changes at all; but instead want more traffic from our site or even more sales from each product page by increasing prices etcetera…
Conclusion
Performance marketing is a great way to grow your business, but it’s not the be-all and end-all. You still need to think about how you’re going to get people to buy from you, which can be done through traditional means like advertising or public relations. The key thing is knowing what kind of performance marketing will work best for your company and its goals.
